Unlike the grocery industry market, the natural food market worries about giving their customers products in their most natural or organic form: Without pesticides Unhealthy substances Granting their consumers that animals were not tortured or put under artificial conditions The Natural Food Market makes sure that all of their products are correctly labeled and pass all the tests in order to be classified as organic.
Whole Foods Market now has more than 70, employees in more than locations in the U. Regulations on organic and GMO food opportunity Free trade agreements opportunity Low labor standards in developing countries opportunity Whole Foods Market has the opportunity to further improve its standards to ensure proper labeling of organic and GMO-free products.
The firm also has the opportunity to expand its business based on advantages of free trade agreements, such as through new locations overseas. In addition, Whole Foods Market can capitalize on its Whole Trade Guarantee to build its brand and attract more customers.
The Whole Trade Guarantee certifies suppliers based on criteria like fair labor and employment practices. Economic stability opportunity Higher employment rate in the U. The rising labor costs lead to higher supply costs and higher selling prices at Whole Foods Market stores.
Increasing emphasis on healthy lifestyles opportunity Increasing cultural diversity opportunity Increasing wealth gap threat Whole Foods Market has the opportunity to grow based on high quality organic products that satisfy the healthy lifestyles trend.
The company also has the opportunity to offer a more diverse product mix to match the rising cultural diversity of its target consumers. Nonetheless, this factor also presents an opportunity to reduce or eliminate GMO-containing products in Whole Foods Market stores.
On the other hand, the firm has opportunities to further improve its performance in waste disposal and sustainability. The Whole Trade Guarantee evaluates suppliers based on fair labor practices.
The firm has used acquisitions as a major expansion strategy.
However, there are some notable threats, such as global warming and rising labor costs in developing countries.
Whole Foods Market can further expand and diversify its supply chain to address the threat of rising labor costs in developing countries, the threat of global warming, and the threat of the patenting of GMOs.
Also, Whole Foods Market can adjust its pricing strategy to address the threat of the rising wealth gap. Moreover, the firm can build new stores and expand overseas to address the threat of antitrust law in the U. Housing Industry Association Whole Foods Market at West University Place, Texas.
Whole Foods Market’s PESTEL/PESTLE analysis shows that the external factors in the company’s remote or macro-environment present mostly opportunities for the business. Under normal circumstances we could say that Whole Foods Market participates on the Grocery Industry Market, but Whole Foods Market made an example of creating it own category and broad market named “The Natural Food Market”.
Sustainability and Our Future. Whole Foods Market's vision of a sustainable future means our children and grandchildren will be living in a world that values human creativity, diversity, and individual choice. Whole Foods Market Financial Analysis Whole Foods market generated $ billion in sales in fiscal , an increase of % over the previous years.
Yet in fiscal same-store sales were down % over the previous years. Whole Foods Market is concerned with the social and environmental impacts of palm oil production in tropical rainforest ecosystems around the world, and our company supports the protection of rainforests, communities and our global climate.
Being the largest economy in the world, the U.S. market provides sizeable opportunities for expansion of the organic food industry. Some of the major factors contributing towards the growth of this market are increased concerns of people towards health issues, environmental protection, food safety, animal welfare, and increasing use of natural Location: State Tower, 90 State Street, Suite , Albany,