Using annual reports to inspire support for your nonprofit mission Annual reports were once considered simply a formal financial statement. Today, they've become one of the crown jewels of nonprofit communications — a powerful way to tout achievements and financial performance, cultivate partnerships, recognize significant donations and provide a glimpse of future goals.
Click here to register for this webinar Webinar Description: Your supporters and partners like to see results before they agree to support you again. And you know that producing an annual report is a nonprofit management best practice.
In fact, many nonprofit supporters say they'd prefer something much shorter, clearer, and more direct. During the webinar, we'll cover the basics of good nonprofit annual reports, including what to emphasize and what to leave out.
We'll go over the critical differences between activities and accomplishments and cover the most frequently asked questions about common annual report sections like the letter from the director, the financial section, and donor lists - and whether you need them at all in your report.
But best of all, we'll talk about how to share your accomplishments in ways your supporters both understand and appreciate in short formats that are easy to create both offline and online. Through training, coaching and consulting, Kivi helps small nonprofits and small communications departments at large nonprofits make a big impression with smart, savvy marketing, communications, and fundraising.
She teaches a weekly webinar series and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Guide. Thousands of nonprofits in all 50 U. After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife.
She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.Read "The Nonprofit Marketing Guide High-Impact, Low-Cost Ways to Build Support for Your Good Cause" by Kivi Leroux Miller with Rakuten Kobo.
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack throu. These examples from renowned nonprofit marketing expert Kivi Leroux Miller will help you get started creating inspiring annual reports: Nonprofit Annual Report Examples This sample nonprofit direct mail letter template from Pamela Grow will help you write to raise money with your year-end appeal.
Kivi Leroux Miller reminds us in 5 Questions About Nonprofit Annual Reports that many of those who read your annual report may not be familiar with a financial statement, so she suggests: The financial section of a nonprofit annual report should clearly explain where revenues come from and how they are .
Annual reports come in all formats, sizes, and presentations.
Many are posted on websites rather than printed and mailed. An annual report could be a video, a postcard, or a slideshow. The First Days in Your New Nonprofit Marketing Job | Written by heartoftexashop.com | Design by heartoftexashop.com About the author Kivi Leroux Miller is the president of Nonprofit Marketing heartoftexashop.com and EcoScribe Communications.
She’s all about helping nonprofits with small marketing budgets. by Kivi Leroux Miller, President, Nonprofit Marketing heartoftexashop.com, Lexington, NC See the newest conference blog from Kivi! Kivi Leroux Miller will be presenting No Bragging and Nothing Boring: Effective Ways to Share Your Impact as the closing plenary at the MNA Conference.