Com Case Briefing Essay introduction.
Login Our products segmentation is for all market. They are 40 designs of products. Marketing Strategy There are two ways of how to market the product: The stockist then will distribute the product to their existing and new agents.
Then the agents will distribute the product to their own customer. E-commerce sales is one of the method that being boom in this new and technology era. As a modern people they are no longer go to the supermarket and by product.
By using this modern strategy agent market the Augys product via E-commerce. Promotion 1 Catalogs Augy has printed 10,pcs of catalogs for volume I to promote the products to the customer. The catalog will explain overall picture of the actual products and description about the features of the product to the customers.
For next Volume 2 Augy Enterprise has forecasted to print 30,pcs of catalogs. The agent will send the website to their customers to view. So the agent will save time and cost as they do not need the see their customer personally. The advantages of using the website also give the clear picture about the product to the viewers.
Once receive order from customer, immediately Purchase Order will be issued to Production. Process of sewing, packing and delivery will take about 14 days after order received from customer. Company has identified the weakness of this system.
The weaknesses have een listed as follows: C] Customer tends to cancel order due to long product lead time — 14 days. Some of the customers cancel their order due to long waiting time.
C] Inefficiency in servicing customer concluded into low sales. Low sales means bad image to the company. Company will lose their revenue and will get loss. D Cannot compete with other company competitor where they can supply within 1 week lead time.
In this market they are 27 competitors that produce similar product. The competitors are big company so they can provide their own transport. Augy is still young in this mar et k theretore i nas to tight and beat the competitors in terms of delivery time. D Production will have capacity problem if the order pattern drastically increased.
Therefore the improvement plan should be implemented so that the production can be pre-planned and scheduled. The machine and the workers also not cramp to prepare the order. C] No forecast done — product made based on order.In the case of Danforth and Donnely, multiple questions are brought up concerning whether or not certain events count as cash flows.
One such argument is whether or not the marketing costs of Blast should be considered as a cash flow.
CASE STUDY Company Background AUGY COLLECTION was established on October and has been registered under AUGY Enterprise. The company is located at No 14, Solok Kg Jawa 1, Bayan Baru, Pulau Pinang (10 minutes from Penang International Airport).
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By reading free essay samples, you will get the general idea. Idries Shah (/ ˈ ɪ d r ɪ s ˈ ʃ ɑː /; Pashto: ادريس شاه , Urdu: ادریس شاه ; 16 June – 23 November ), also known as Idris Shah, né Sayed Idries el-Hashimi (Arabic: سيد إدريس هاشمي) and by the pen name Arkon Daraul, was an author and teacher in the Sufi tradition who wrote over three dozen books on topics ranging from psychology and.
Our products segmentation is for all market. They are 40 designs of products. 1 5 design of the products are for woman adult market. 10 designs are mainly designs for teenagers and 5 designs are target for man’s.
10 designs of the products are cartoons they are pecially designs to meet the children market. Saibhang Khalsa BA Marie Mayes April 15, Zappos. com Case Briefing Zappos. com is an online retailer who began selling shoes out of a house in San Francisco in and has grown to an online superstore with sales of over $1billion.